About Our Mission, History & Goals

Our Mission

With the Aloha Spirit and Phiten Technology, Phiten Hawaii is dedicated to help people in local and world wide to seize one’s better Health and Performance.


In 1983 Phiten was established in Kyoto, Japan. President, Yoshihiro Hirata started this life mission when he recovered from a serious illness. “I want to help people in the world!” His strong will to help people, lead him to create this unprecedented Phiten Process and established Phiten Japan. Ever since, he has been producing a variety of products along with innovative technologies based on customer needs and wants. Phiten’s company philosophy is to hear from our customers and solve their problems in order to improve the quality of their life.

Inheriting Mr. Hirata’s will, Phiten operation in Hawaii was started under Phiten USA and opened Phiten Hawaii Shop at the corner of Kapiolani and Keeaumoku in 2002. Moved shop to Pearlridge Shopping Center, fall of 2012 and Closed December 2014.

January 2015 marks the new beginning of Phiten Hawaii. Phiten is available through these fine retailers throughout the State: Shirokiya, Long’s Drugs, Marukai, Don Quijote, GNC, and many other specialty retailers. You may find Phiten Hawaii at other Special Events, such as Marathon Events, New Products Shows, Senior Fair, and other Sporting Events.

Much Love and Aloha to the entire Phiten Ohana! We strive to better serve you and your needs and continue to expand usage and loyalty in pursuit of your Health and Performance.

Our Goals

Our goal is to be able to communicate with our customers well and offer the products which match their needs the best in order to help them improve their life style and elevate their quality of life.